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CFO Transition and Board Changes

8 June, 2017 

Posted at 1:40 am 

by Pureprofile 

Pureprofile Limited (ASX: PPL or the “Company”) wishes to advise changes to its finance team and Board of Directors to support the Company’s next phase of growth and the operational integration of digital marketing business Cohort, following completion of the earn-out period at the end of June 2017.
As part of the changes, the Company has agreed to Mr Geoffrey Nesbitt stepping down from his current position as Executive Director, effective 8 June 2017. Mr Nesbitt will continue as Chief Financial Officer until early August to oversee the full-year audit of the Company.
Pureprofile is pleased to announce the appointment of Ms Jennifer Butler as Head of Finance. Ms Butler has a wealth of experience within the media industry, coming to Pureprofile from Seven West Media, and prior to this, Finance Director at TBWA Australia. Ms Butler has also previously worked as Finance and Commercial Manager at Publicis Australia, where she managed the integration of three digital agency acquisitions.
The Company is also in the process of appointing a new Non-Executive Director (“NED”) with strong financial and audit experience, and is in advanced discussions with several well-qualified candidates. Pureprofile expects to announce details of the new NED shortly.
Pureprofile CEO and Founder Paul Chan said:
“As we embark on the next phase of rapid local and international growth, it is important that Pureprofile continues to evolve and scale its capabilities. These changes will further build our ‘business infrastructure’ and ensure we are well placed to deliver continued strong growth.
“I take this opportunity to thank Geoff for his service during the foundational phase of the Company’s journey. Geoff has been instrumental in setting our business for growth as an ASX-listed company. Geoff will transition the CFO responsibilities leaving the company in a strong financial position consistent with where we expected to be in this stage of our transformation.”
Pureprofile’s Chairman Andrew Edwards said:
“We look forward to appointing a new NED with strong financial and audit skills to further strengthen and support the range of talent, skills and experience currently on the Board. On behalf of the Board, I would also like to thank Geoff for his services to Pureprofile, particularly his guidance and support during the Company’s IPO and successful completion of the Sparcmedia and Cohort acquisitions.”


For further information, please contact:

George Kopsiaftis

IR Department
+61 409 392 687

About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.

Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions.

We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 750 clients.


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