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PPL’s Sparcmedia signs three-year renewal with Millmaine

25 February, 2016 

Posted at 3:15 am 

by Pureprofile 

Pureprofile Limited (ASX: PPL) helps Millmaine grow programmatic media revenue by 152%1 – new exclusive three-year partnership agreement signed.


  • Pureprofile’s Sparcmedia extends partnership with Millmaine for three years
  • Validates Sparcmedia’s strong programmatic offering
  • Programmatic Media business unit, including Sparcmedia, contributed 35% of Pureprofile’s 1H FY17 revenue and grew 36.9% over 1H FY16

Pureprofile (ASX: PPL, the “Company”), the Company connecting brands with empowered customers, announces today that its insight driven advertising company, Sparcmedia, has signed a three-year partnership deal with entertainment marketing company Millmaine.
Millmaine is an existing Sparcmedia client. The partnership with Sparcmedia over the past three years has led to an increase of over 152%1 in programmatic advertising revenue for Millmaine. The new agreement will support Millmaine’s further expansion of its programmatic advertising services.
Sparcmedia’s ongoing programmatic advertising solutions include the use of cross-device and tailored targeting strategies to reach qualified audiences for Millmaine’s Art and Entertainment clients. This includes the combination of premium inventory for higher engagement as well as audience focused executions across social, video and display to drive hype and engagement.
The Programmatic Media business unit, which includes Sparcmedia, contributed 35% of Pureprofile’s 1H FY17 revenue (of $21.8m) and grew 36.9% over 1H FY16.
Paul Chan, Founder and CEO of Pureprofile said: “The three-year renewal of our partnership with Millmaine is very pleasing and is a testament to Sparcmedia’s value proposition. The partnership provides Millmaine with the ability to use Pureprofile proprietary data insights overlaid with our programmatic advertising capabilities.
Simon Godkin, Managing Director, Millmaine Entertainment says: “Millmaine has worked closely with Sparcmedia over the past three years developing a programmatic digital solution that works for our clients and the specific challenges that confront us in the Arts and Entertainment marketing field. They’ve listened and responded to our needs and have become part of the Millmaine team.
“Like the digital world, we’re not sitting still and are continuing to work on some exciting new developments. It’s for all of these reasons that we’ve recently signed a three-year partnership extension,” Godkin added.
Millmaine has more than 30 years’ experience as specialists in the ever-changing world of entertainment marketing. They draw on that experience to ensure their clients get the most value for their marketing dollar by providing fully integrated solutions that focus on the audience. Sparcmedia’s recent campaigns for Millmaine’s include Bruce Springsteen, Ellie Goulding, OZ Comicon, Rudimental and Green Day amongst others.
1 Calculated based on average monthly increase of programmatic investment from FY15 compared to FY17


For further information, please contact:

George Kopsiaftis

IR Department
+61 409 392 687

About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.

Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions.

We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 750 clients.


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