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ASX ANNOUNCEMENT: Pureprofile successfully completes Cohort acquisition

ASX ANNOUNCEMENT: Pureprofile successfully completes Cohort acquisition

Leading data, insights and programmatic media company, Pureprofile Limited (ASX PPL: or ‘the Company’), is pleased to announce that the Company has completed the 100 per cent acquisition of digital marketing and lead generation business, Cohort Holdings Australia Pty Ltd (Cohort), as announced to the ASX on 22 September 2016.

  • Completed 100% acquisition of digital media and lead generation company, Cohort
  • Provides strong foundation for continued domestic and international expansion in FY2017
  • Cohort delivers double digit revenue and EBITDA growth in Q1 FY2017 – in line with expectations

Leading data, insights and programmatic media company, Pureprofile Limited (ASX PPL: or ‘the Company’), is pleased to announce that the Company has completed the 100 per cent acquisition of digital marketing and lead generation business, Cohort Holdings Australia Pty Ltd (Cohort), as announced to the ASX on 22 September 2016.

Following the acquisition, Pureprofile can deliver one of the most comprehensive data, insights, lead generation and programmatic media solutions in Australia and offshore, with the combined business generating pro forma revenue of $55.8 million and operating EBITDA of $6.3 million in FY2016.

Under the terms of the acquisition, a payment of $15 million in cash and the issue of $3 million in Pureprofile shares at $0.45 per share has now been finalised, with a remaining conditional performance based earn-out component. The share price is the same price at which shares were offered under the recent institutional share placement and share purchase plan.

The Pureprofile Group now has over 650 clients and publisher relationships, a database of 3.5 million registered consumer profiles which is growing at approximately 150,000 each month, and over 230 staff across Australia, NZ, US, UK and Europe.

Management commentary

Pureprofile’s CEO, Paul Chan, said: “The completion of the highly complementary Cohort acquisition enhances both Pureprofile’s offering to publishers and clients, but also provides immediate earnings contribution to the consolidated business. Pureprofile is well positioned to achieve solid organic growth over FY2017, with a strengthening pipeline of campaign opportunities, publisher and agency relationships, and will continue its expansion plans in Australia and key international markets.”



For more information, please contact:

Nic Jones
Chief Executive Officer
Pureprofile Limited
nic@pureprofile.com
+61 2 9333 9700

Andrew Edwards
Non-Executive Chairman
Pureprofile Limited
aedwards@pureprofile.com
+61 2 9333 9700

About Pureprofile (ASX: PPL) Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next-generation marketing solutions for more than 700 brands, publishers and research groups worldwide.