Originally published: K-Jewel 99.3 FM, 1 November 2026
Ausify, the national campaign to lift Australian music’s visibility at home, launched its second year Monday (Nov. 2) against a worsening backdrop: local music now accounts for just 8.5% of all audio streamed in Australia.
That figure comes from APRA AMCOS’s latest Year in Review, released in October, which recorded a 37.5% decline in local content’s streaming share over five years, down from 13.6% in FY21. The rights body’s CEO, Dean Ormston, has warned the share could fall to about 5% within five years without intervention. On user-generated content platforms, Australian music’s share sits lower still, at 3.6%.
A separate analysis published by the Australia Institute last year, using IFPI data, found Australian artists’ share of the 10,000 most-streamed acts in Australia fell from 12% to 8% between 2021 and 2024, with the number of Australian acts on that list dropping from 932 to 773.
The campaign frames the problem as discovery rather than demand. A nationally representative survey of 1,018 Australians, conducted by Pureprofile for Music Australia in October, found 84% say a defining life moment brings an Australian song to mind, and two-thirds could name the song. But only 27% say they have streamed an Australian artist in the past 12 months. Earlier research in Music Australia’s Listening In series found 71% feel pride hearing local music, 62% feel a connection to it and rate it as good as international music, and 66% want more of it.
