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Aussie festive season budgets on the rise but people still seek bargains

23 October, 2024 | 
Pureprofile 

Originally published: B&T, 21 October 2024

Australians are budgeting $80 more for Christmas gifts this year and $100 more for food and drink during the festive season, according to new research conducted by global data and insights company Pureprofile Limited.

Total gift budgets for 2024 averaged $468 (up from $388 in 2023), with food and drink budgets sitting at $406 (up from $306 in 2023).

Now in its sixth year, Pureprofile’s 2024 Christmas Report is a global report based on the insights of over 4,300 panel members from Australia, New Zealand, the UK, the USA and Singapore.

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