Originally published: B&T, 21 October 2024
Australians are budgeting $80 more for Christmas gifts this year and $100 more for food and drink during the festive season, according to new research conducted by global data and insights company Pureprofile Limited.
Total gift budgets for 2024 averaged $468 (up from $388 in 2023), with food and drink budgets sitting at $406 (up from $306 in 2023).
Now in its sixth year, Pureprofile’s 2024 Christmas Report is a global report based on the insights of over 4,300 panel members from Australia, New Zealand, the UK, the USA and Singapore.
