Originally published: Mumbrella, 13 August 2024
Online shopping is a significant part of Australia’s retail landscape, with 83% of online shoppers making purchases each month.
Data released by IAB Australia and Pureprofile found that consumers are seeking value, with more shoppers prioritising lower prices and discounts and 62% switching products and brands to find cheaper alternatives.
When finding the best offers, shoppers use a range of price and product discovery options.
While search engines remain the most used method, 38% use price comparison sites and services, and 20% major shopping events to look for discounts and product discovery.
Click here to get your copy of the 2024 Australia & New Zealand ecommerce report
