magnifying glass icon
magnifying glass icon

Aussies say goodbye to over-sized backyards and lush green lawns

Originally published: Daily Telegraph, 29 September 2022

Outdoor spaces are getting smaller and we’re opting for faux grass in a desperate quest for a low or even no-maintenance yard.

It’s official. Sprawling backyards, neighbourhood cricket games, barbecues and bindies are soon to be a thing of the past. Resesrch commissioned by Amazon shows that the Australian backyard has shrunk (and in many cases dramatically), with three in five Aussies saying their outdoor space is smaller than the backyard they had when growing up.

The research was commissioned by Amazon Australia and independently carried out by Pureprofile Research. The survey sampled 1000 Australians with percentage figures weighted to be representative of all.

Read the full article >

Continue Exploring

More data, insights and media from the experts

Relax, hiking and talking with friends in nature for mountain explore, adventure and sunshine
In the news

Pureprofile reports record revenue

Originally published: AdNews, 23 July 2026 Data and insights company Pureprofile reported a 14% increase in revenue to a record $65 million, at the top end of its guidance, for the

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

Pureprofile logo
This website uses cookies

We use cookies on our site to help give you a better experience. By continuing you consent to us using this data. You can find out more in our Privacy Policy.