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Australians no longer relate to ‘Aussie family’ advertising stereotypes as housing crisis bites

11 May, 2022 | 
Pureprofile 

Originally published: Mumbrella, 11 May 2022

Major shifts to family structures and the housing affordability crisis are among the key trends shaping the world post-COVID, according to a new report from Pureprofile and Insights Exchange.

The report, based on a representative sample of over 1,600 Australians between the 9th and 21st February 2022, found that one-third of Australians do not relate to the portrayal of family/households by advertisers and media.

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