Originally published: B&T, 18 May 2022
Blockchain-powered fintech Block Earner is taking blockchain and decentralised finance out of tech savvy circles, embracing mainstream advertising codes with an ambitious OOH campaign across Sydney, the first for the Australian start-up.
The campaign is designed to increase awareness and brand recognition in an increasingly competitive space, and deliver the next generation of financial products to Australians.
A recent study published by Block Earner with Pureprofile revealed that almost half of Australians are disappointed by low bank interest rates (48 percent), and are looking at ways to grow their savings faster (41 percent).
