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B&T: APN Outdoor Launches Research Service With Pureprofile

B&T: APN Outdoor Launches Research Service With Pureprofile

Originally published: B&T 8 February 2018

Out-of-home media player APN Outdoor has announced it has teamed up with global media, data and insights company Pureprofile to launch a research service.

IRIS Powered by Pureprofile will offer clients and advertisers access to one of the biggest online consumer panels in the country for measures of campaign effectiveness. Read more >