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B&T: Pureprofile Acquires Cohort To Create Leading Digital Media Company

B&T: Pureprofile Acquires Cohort To Create Leading Digital Media Company

Leading data insights and programmatic media company Pureprofile Limited (Pureprofile), has acquired 100% ownership of Cohort Holdings Australia Pty Ltd (Cohort), a leading digital marketing group that provides lead generation solutions in Australia, the UK and the US.

Originally published: B&T, 29 SEP 2016

This significant transaction will result in Pureprofile emerging as a leading Australian-owned data insights, programmatic media and lead generation company, with annual revenues exceeding $56 million and earnings of over $6.3 million*. Cohort is being acquired for $18 million in cash and through the issue of Pureprofile shares. The acquisition is structured on upfront payments and performance-based earn-outs. Read more >