Sophisticated marketing has always been about data, insights and measurement. Today, businesses are faced with an abundance of consumer data, making it extremely difficult to
The UK is currently in the midst of political upheaval, with time-honoured party lines being redrawn and Brexit dividing generations and families. MPs are just
Recent news of the high-level exodus at Facebook’s Libra project has once again shone a light on the viability of the social networking giant’s planned
When the Facebook-Cambridge Analytica scandal was first made public in 2018, Facebook’s market value dropped by 7% (that’s US$36 billion). The scandal, which centred around
There are plenty of negative generalisations about Millennials. They’ve been labelled as lazy, entitled, narcissistic and unreliable. In 2018, Purpose Business conducted a survey with
Data from the Pureprofile panel lies at the core of a recent publication in the well-regarded academic journal Politics. This peer-reviewed publication from authors Dr David
Market, opinion & social research
Information Security Management
