When the time comes for social distancing restrictions to ease, what new behaviours will people take into the ‘new normal’ at work and at play?
We spoke to 518 Pureprofile members on April 20 to find out whether the changes we’ve all had to make in response to COVID-19 will outlast the outbreak. This is what we discovered:
Want to see more of the COVID-19 insights we have gathered? Click the links to find out how the health & wellbeing choices and online spending of our panel are changing.
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Clicks, Carts & Celebrations: Christmas 2026
Australians and New Zealanders are rethinking how they’ll spend this Christmas, from Black Friday sales and shopping in-store to using AI to find the best deals. To understand how they’re


