When the time comes for social distancing restrictions to ease, what new behaviours will people take into the ‘new normal’ at work and at play?
We spoke to 518 Pureprofile members on April 20 to find out whether the changes we’ve all had to make in response to COVID-19 will outlast the outbreak. This is what we discovered:
Want to see more of the COVID-19 insights we have gathered? Click the links to find out how the health & wellbeing choices and online spending of our panel are changing.
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UK Christmas shopping: the decisions driving the festive lead-up
By: Emily Beach, Head of Data & Insights UK As the festive season approaches, Christmas shopping is already front of mind for many people across the UK as they plan


