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Christmas gift budgets up by 21 per cent

7 November, 2024 | 
Pureprofile 

Originally published: GiftGuide, 04 November 2024

It looks like Christmas may have come early for retailers with the news that Aussies are budgeting $80 more this year for gifts.

Research by Pureprofile shows that total gift budgets for 2024 average $468, up from $388 in 2023.

There is high positivity towards the festive season in Australia, with 60 per cent feeling emotionally positive as inflationary pressure eases. This is a marked increase from previous years (54 per cent in 2023, 57 per cent in 2022 and 56 per cent in 2021), according to Martin Filz, CEO of Pureprofile.

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