Whilst Christmas is about the coming together of family and shared traditions, we know that it is also a time of elevated consumerism. This report uncovers the behaviours around shopping for the festive season, and the differences in purchase habits across generation groups.
Download the full report to learn about:
- Purchase intentions around popular product categories
- Generational differences in the giving versus receiving of gifts
- The mechanisms Australians employ to finance Christmas gift-buying and when they commence the shopping process
- An analysis of online versus in-store shopping preferences
This study was conducted with a nationally representative group of 1050 Pureprofile panel members who completed a 13-question survey. The sample was representative of age and gender across Australia.
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