Originally published: CMC Markets, 26 October 2021
Retailers will be banking the benefits as new research shows Australians are putting gift cards at the top of their Christmas wish list.
New research conducted by global data and insights company, Pureprofile Limited (ASX: PPL), shows Australians want gift cards for technology and home-based hobby equipment this year.
Beauty products like skincare, cosmetics and fragrances look likely to see a drop in demand, as lockdown restrictions ease, allowing customers to visit salons and stores in person.
Gift cards are an easy way to send a present, especially if pandemic travel restrictions continue.
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