Originally published: B&T, 06 October 2023
This World Smile Day, Colgate is celebrating all smiles by adapting its iconic logo to represent the many different and beautiful smiles that surround us daily.
The inaugural study, conducted by research company Pureprofile in August – September 2023, surveyed more than 4,000 individuals aged 16 to 55 years old across eight Asia-Pacific markets namely Australia, Singapore, Malaysia, Hong Kong, Taiwan, Philippines, Thailand and India. More than 500 individuals were surveyed in Australia.
Colgate is also collaborating with influencers across the region to further champion this cause including Australia’s fashionista Sam Todd and chef Genio Ng, who have both experienced Smile Shame but are now embracing the smiles that perfectly reflect their unique self.
Additionally, as part of #FreeYourSmile, Colgate is introducing a Smile Generator AI tool at colgate.com/yourcolgatesmile, encouraging everyone to create their personalised Colgate smile on TikTok and Instagram, and spread the message to celebrate all smiles.
