Originally published: AdNews, 14 July 2026
Data and insights company Pureprofile has rebranded qualitative research firm CRNRSTONE to Pureprofile Qual following its acquisition, appointing Nathan Saville head of qualitative and Muriel Geagea head of operations, qualitative.
Saville, formerly general manager at CRNRSTONE, brings 25 years of market research experience across agency research, operations, project management and client services.
Geagea, formerly operations director at iLink Research Solutions — acquired by Pureprofile in 2024 — brings more than 20 years of experience across field operations, project management and strategic planning.
CRNRSTONE’s panel and website has migrated to the Pureprofile brand.
Martin Filz, CEO of Pureprofile, said the launch marked an exciting new chapter for the business.
“Nathan combines extensive industry expertise with a strategic, client-first approach, while Muriel brings deep operational expertise that will strengthen and scale our qualitative capability,” he said.
