Originally published: AdNews, 15 July 2025
Customer Owned Banking Association (COBA) is calling on Australians to rethink their relationship with their bank in “Is it time for a better fit?”
The campaign was created by Mkt. Communications and Cinevision.
It features AI-generated imagery.
“It’s a common story: your parents opened your first account, and many simply stayed with that bank,” said COBA chief operating officer Stephanie Elliott.
“But as we grow, so do our values and priorities. We encourage Australians to ask themselves if their bank truly reflects who they are and what they care about today.”
More than half of Australians sticking with the bank their parents chose, according to COBA.
53% are with their current bank due to parental influence and 61% have never switched, according to the survey conducted by Pureprofile.
