News Coverage

EMARKETER: Consumers in Australia Pumped for Wearables

EMARKETER: Consumers in Australia Pumped for Wearables

A new study by data insights and programmatic media specialist Pureprofile of 1000 adults around the nation reveals that Australias are choosing car insurance over health insurance.

Originally published: eMarketer, 14 April 2017

New research confirms Australians are among the world’s most eager adopters of fitness-focused wearable devices. The growing proportion of Australians using fitness wearables to analyze and track their activity is helping to push the country’s wearable gadget sector to new heights.

According to a January 2017 survey by Pureprofile, fitness tracking devices continue to see strong popularity Down Under. Among internet users in Australia who participated in fitness activities and were aware of fitness devices, 45% said they used a smartphone-focused fitness wearable, a wrist-based fitness device or some combination of the two. Read more >