Originally published: Elite Agent, 26 February 2026
New research has revealed Australians see advertising on property websites as helpful and relevant on their property journey.
Appropriate, well-matched ads enhance the overall experience for buyers, sellers, renters and renovators beyond searching for their next home.
The Media Relevance Study, conducted by Pureprofile on behalf of REA Group, surveyed more than 750 Australians currently engaged in the property market.
The survey found that people on the property hunt are open to money saving opportunities and are interested in discovering new products, services and brands when they’re searching for their next home.
