Originally published: ExchangeWire, 26 August 2022
Australian Ecommerce Report finds omnichannel approach is key to brands’ growth
Do these findings reflect retail trends elsewhere? How are brands already engaging with omnichannel and retail media, and what successes have they seen?
A report from the IAB Australia and Pureprofile has found that offering smooth omnichannel shopping experiences that provide convenience and value for money poses the most significant opportunity for brands. The Australian Ecommerce Report 2022 also advised retailers to assess their marketing strategies more regularly from 2023 to attract more consumers and to help navigate expected economic uncertainty.
