Originally published: The Peak, 22 May 2025
Singapore start-up EXPIScore aims to shake up the standards of the real estate industry with the world’s first independent customer experience rating system.
Created by founder and award-winning researcher Dr. Marigold Kimura, PhD, in collaboration with Executive Advisor Peter Holland, EXPIScore was developed through a survey conducted in partnership with market research firm Pureprofile Singapore.
In the words of EXPIScore Executive Advisor Peter Holland, “Human-centric designs are becoming as standard as sustainability measures in real estate development. We are seeing a convergence, where developers and building operators now recognise that for projects to be financially successful, they must also satisfy the expectations of increasingly discerning, experience-oriented end users.”


