A new study by data insights and programmatic media specialist Pureprofile of 1000 adults around the nation reveals that Australias are choosing car insurance over health insurance.
Originally published: Finder.com.au, 11 April 2017
Pureprofile surveyed 1,000 people, analysing their attitudes towards insurance coverage. The study found 72% of Aussies have comprehensive car insurance and 62% have home and contents insurance.
Just 55% have private health insurance, 22% have life insurance and only 12% have income protection.
One third have low or no insurance and one in seven adults (14%) don’t have any insurance at all.
Australia’s private health insurance market is dominated by two major brands, Bupa (26%) and Medibank Private (24%). Other companies including HCF (16%) and nib (13%) have smaller member numbers. Read more >