Originally published: eCommerce News Australia, 17 June 2025
New research from Samsung Electronics indicates a significant majority of Millennials and Gen Z Australians are utilising smart technology to assist with the care of children, pets, and plants within their homes.
The study, conducted by Pure Profile and sampling over 1,000 Australians aged 18 to 40, found that up to 80% of Gen MZ respondents report using smart devices such as TVs, phones, tablets, refrigerators, washers, dryers, and vacuums in their daily care routines.
Findings reveal Gen MZs are most likely to use smart technology to support partners (58%), dogs (52%), children (46%), plants (38%), and cats (31%). The integration of smart home solutions appears to be turning connected living into a necessity designed to meet the demands of contemporary life.
In addition to the high rate of adoption, the survey reports that 38% of Gen MZ respondents associate smart technology with greater feelings of assurance, 37% with increased security, and 36% with a sense of connectedness. The increasing presence of smart devices is influencing not just entertainment but also the efficiency and responsiveness of home management.
