Originally published: QSR Media, 24 January 2022
This year, restaurants will further invest in automation to meet growing off-premise demand whilst aiming to offset labour costs, differentiate with data-led, personalised prices and would likely focus on simplifying the delivery experience, analysts have projected.
Citing internal data, Pureprofile chief executive Martin Filz observed a 54% rise in spend via e-commerce in the last 12 months to December 2021, encouraging brands to think about offering further ease in their online ordering platforms whilst thinking about transforming their locations as destinations.
“How easy is it for me to order online today? How easy is the process? How simple is the selection process? And can I do an easy click-and-collect? Can I do a simple delivery?” he said.
