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Valentine’s Day – Insights into love

14 February, 2022 | 
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Valentine’s Day, a charming tradition for expressing love and affection that’s been celebrated around the world for centuries. Year after year it’s widely debated whether Valentine’s Day still carries the same purpose or has become a hallmark holiday, completely driven by consumerism.

Even so, is there really any harm in doing something special for our loved ones to mark the occasion?

We asked a group of 3,128 people, taken from nationally representative samples from the United Kingdom, United States, Australia and New Zealand, about gift-giving this Valentine’s Day and how they feel about romantic gestures on the most loved-up day of the year. Here’s what we found:

Chocolates, flowers and dinner at a restaurant are the top 3 gifts that people in all 4 countries will buy for their partners this year on Valentine’s Day.

Brits feel the most strongly about Valentine’s Day being over-commercialised (65%), compared to Aussies (51%), Kiwis (45%) and Americans (39%).

About a quarter of Aussies, Brits and Americans don’t expect a gift from their partner, compared to over a third of Kiwis.

About half of respondents from Australia, New Zealand and the UK didn’t mind whether they were intimate or not with their partners on Valentine’s Day, compared to almost half of Americans who expected to be.

The infographic below represents further key findings from the research:

Infographic: Valentine’s Day – Insights into love

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