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We provide our global clients with the ammunition to make better business decisions

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WHO WE ARE

Global insights. Endless possibilities.

Our vision is to deliver more value from the world’s information, allowing deeper connections between organisations and their audiences. Our mission is to reward people for sharing their thoughts, opinions and behaviours and to provide valuable, actionable insights to businesses for better decision-making.

Pureprofile company overview
COMPANY OVERVIEW

We deliver more value from the world’s information

We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.

Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions.

We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients. For more information, including the current share price and trading history, visit the ASX website.

Pureprofile company overview

Pureprofile H1 and Q2 FY26 Investor briefing webinar

OUR ADVANTAGE

Humans aren’t one dimensional, they’re complex.

We hold the key to understanding the depth of human behaviour, empowering brands to truly know their audience.

Meet Emma

34 years old
Married, two children
Earns $100k
Senior Project Manager, Multinational company
Lived in a Global City

Preferences

Likes ethical beauty products
Listens to true crime and parenting podcasts during commute
Subscribes to weekly delivered meal kits to make the weekdays easier
Reads The New York Times for global news and opinion

Beliefs

Drives a Plug-in Hybrid
Prioritises low-impact living over perfection
Supports global education and gender equity

Habits

Starts her day with a double shot americano
Takes public transport to work & school drop-off
Enjoys a coastal hike on Saturday mornings

Meet Emma

34 years old
Married, two children
Earns $100k
Senior Project Manager, Multinational company
Lived in a Global City

Who Emma is, and what she thinks and does, is invaluable to brands

Prime candidate for clean, design-led electric vehicles

Drawn to ethical, activism-led outdoor brands

Strong alignment with equity-focused giving and advocacy

Engages with global storytelling through curated audio content

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SHAREHOLDER ENQUIRIES

Enquire with us

Automic Pty Ltd
[email protected]
1300 288 664 (within Australia)
+61 (0) 2 9698 5414
Level 5, 126 Phillip Street, Sydney NSW 2000

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How we deliver more value from the world’s information for our clients

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