Originally published: Idea Log, 10 July 2024
To help businesses better understand the views of Māori, New Zealand-based research company Horizon Research is teaming up with global data and insights company, Pureprofile.
The partnership will use cutting-edge technology to allow businesses to survey two of Horizon’s consumer insight panels, one representative of the broader New Zealand adult population and a second comprised exclusively of Māori.
From this, businesses will be able to better understand te ao Māori views, especially as Māori culture and economy plays a crucial role in the social and economic success of New Zealand.
