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Kiwis feel the crunch: Over half of New Zealanders have changed their usual food purchases due to rising cost of living

15 August, 2022 | 
Pureprofile 

Originally published: Scoop, 12 August 2022

New research from HelloFresh bites into the nation’s changing diets and reveals what’s impacting the way we eat

Leading meal-kit provider, HelloFresh serves up fresh research that explores New Zealand’s changing diets, revealing how eating habits have changed over time, due to environmental and societal impacts. Over 45% of Kiwis have recently changed their diet, with increased living costs, sustainability and health acting as the main contributors.

The research was conducted by Pureprofile with a sample of 2,000 Kiwis aged 18 years and older. The data was weighted by age, gender and region.

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