Originally published: Mi3, 3 November 2026
Liquid I.V. is set to expand its national retail presence in Australia, targeting grocery, convenience, travel retail, and e-commerce channels.
The hydration giant, which has operated in Australia since 2024, has grown significantly, particularly through partnerships with Chemist Warehouse and Costco.
The expansion will see Liquid I.V. products available through new retail partners, including Coles, WHSmith, Relay, 7-Eleven, Amazon, and independent grocery networks serviced by Metcash, such as Drakes. This move comes as the Australian hydration category has grown over 20% in value, according to Nielsen data.
Research commissioned by Liquid I.V. highlights that 93% of Australians aged 18 and over acknowledge the importance of hydration for health and wellbeing.
However, 46% of respondents often end their day without adequate water intake. Busy workdays are a primary reason, with 38% of Australians most likely to forget to drink water while working.
The research, conducted by Pureprofile and sampling 1,506 Australians aged 18 and over, was nationally representative according to Australian Bureau of Statistics (ABS) data.
