Originally published: Retail World, 07 March 2024
Almost all surveyed Australians (95%) are members of one or more loyalty programs, according to new research by Pureprofile and The Retail Doctor Group.
83% of respondents said they are loyal to their preferred retailers, with 18% reporting increased loyalty program usage over the past year.
Close to half of those surveyed (45%) said that a loyalty program would make them visit a retailer more often, and 27% said a program would encourage them to spend more at said retailer.
