Originally published: RetailBiz, 08 October 2025
While Australians are increasingly curating their inboxes, email remains the nation’s preferred channel for brand communications, Intuit Mailchimp’s new research shows.
The study, conducted by Pureprofile on behalf of Intuit Mailchimp in July 2025, surveyed 1,050 Australian consumers and found that 33 per cent aim for inbox zero and 26 per cent keep fewer than 10 emails at any time.
The study found that email remains the preferred channel by a wide margin, with 76 per cent favouring it for time-sensitive offers. SMS follows at 40 per cent, while social media ranks at 8.5 per cent and phone or post at 6.7 per cent.
