Originally published: Mumbrella, 08 March 2023
Mamamia’s Mia Freedman, Holly Wainwright and Jessie Stephens have shared their podcasting secrets to growing a more inclusive audience.
The announcement:
Yesterday morning, at View By Sydney, Mamamia hosted a breakfast with 150 guests from brands and agencies, and shared how the platform has managed to grow such a big inclusive podcast audience.
Mamamia revealed the findings of a survey conducted by Pureprofile (Jan ‘23), of listeners of different podcasts. Mamamia Out Loud scored a clear first place for “I trust the hosts’ recommendations about brands”, with 17 percentage points separating it from the nearest non-Mamamia show. As a network, Mamamia came in a huge 52% more trusted than the nearest radio player.
