At a time when consumer trust is at an all time low, businesses must take a proactive approach when it comes to data privacy and compliance. Not only are consumers becoming more concerned about their personal data being harvested for commercial gain, but governments around the world are passing stringent legislation around the gathering, storage and use of data. ...26 July, 2019
Understand more of your customers
Enable personalised, data-driven marketing with rich customer insights. Achieve higher engagement and ROI
Get to know more of your customers with deep, perpetual profiling and self-declared data and insights.
Use rich insights to attract the right consumers with relevant and timely messaging.
Fuse insights with digital media buying to expand your reach and target more of the customers that matter.
Real-time dashboards provide results and actionable insights to fuel marketing decisions.
Explore our range of solutions for marketers
Our consumer insights technology offers a full suite of solutions to transform your business strategy. Pureprofile’s proprietary tools empower you to put customers at the centre of everything you do.
Reach more of the customers that matter with tailored digital advertising solutions. Expand your reach and engage audiences with personalised and relevant content.
Discover new insights to deepen the customer experience. Pureprofile’s survey solutions allows you to quickly and seamlessly integrate customisable, simple surveys within your website.
Optimise your ongoing media spend. Through Pureprofile’s proprietary panel of 250,000 consumers we can identify the uplift relevant to these key Brand Impact metrics.
Client success stories
Brands we work with
"I'm always satisfied with the service received from the team. An absolute delight to work with... competent, friendly, reliable and completely trusted."
"You guys are quick, motivated and totally on the ball. I's a pleasure to work with you and I will work with you again next year if I am still in charge of this project. If I'm not, I will highly recommend your services to my successor."
"The quality of data is consistently high when working with Pureprofile and they are often willing to go the extra distance to bring projects in at a budget that works for both parties."
“We were excited to trial out a programmatic advertising campaign in our mission to increase awareness and change brand perception of the Cook Islands. It’s fantastic to see how programmatic advertising has been successful in changing consumer sentiment in such a short period of time. The addition of Pureprofile’s brand impact study has been an accurate way for us to measure our ROI.”
"The Pureprofile team is an absolute joy to work with - they set a true standard for customer service in our industry. Our retargeting campaigns have allowed us to reach a whole new audience for the GRIT Report and the IIeX event series. "
News from the blog
“Declared data” is a hot topic in today’s marketing circles, but what does it actually mean? And why is it being proclaimed as the future for people-based marketing and customer experience (CX)? Declared data is information that has been explicitly shared by a consumer in an informed and consenting way.......05 July, 2019
Traditional digital advertising didnʼt always get the job done. In the past, digital advertising consisted of companies and businesses purchasing ad space on websites directly from dozens upon dozens of individual publishers hoping that their advertisement would reach their target audience. As technology has advanced, advertising today has become so......05 March, 2018
News from the blog
With ongoing travel restrictions and both health & economic concerns front and centre, we’re about to experience a Christmas unlike any before. In order to uncover the impact of COVID-19 on the upcoming festive season, we surveyed our panel members and compared those results to our 2019 data. The in-depth insights from this......20 October, 2020
Sophisticated marketing has always been about data, insights and measurement. Today, businesses are faced with an abundance of consumer data, making it extremely difficult to allocate enough resources to analysing and actioning the data that really matters. The data sources are endless and are typically collected and stored in siloed......06 November, 2019