Pureprofile for marketers

Identify, connect and engage with more of the customers that matter

Understand more of your customers

Enable personalised, data-driven marketing with rich customer insights. Achieve higher engagement and ROI

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Identify

Get to know more of your customers with deep, perpetual profiling and self-declared data and insights.

Connect

Use rich insights to attract the right consumers with relevant and timely messaging.

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Engage

Fuse insights with digital media buying to expand your reach and target more of the customers that matter.

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Measure

Real-time dashboards provide results and actionable insights to fuel marketing decisions.

Put customers at the centre of your business
Learn more about our Customer Insights Platform
A next-generation data and insights solution

Explore our range of solutions for marketers

Customer Insights Platform

Put customers at the centre of your business. Centralise your data, engage your digital community, and action crucial insights in real-time.

Digital Advertising

Reach more of the customers that matter with tailored digital advertising solutions. Expand your reach and engage audiences with personalised and relevant content.

Survey Widget

Discover new insights to deepen the customer experience. Pureprofile’s survey solutions allows you to quickly and seamlessly integrate customisable, simple surveys within your website.

Brand Impact

Optimise your ongoing media spend. Through Pureprofile’s proprietary panel of 250,000 consumers we can identify the uplift relevant to these key Brand Impact metrics.

Client success stories

Cook Islands Tourism transform consumer perceptions

Cook Islands Tourism transform consumer perceptions

Car insurance business achieves significant reduction in customer acquisition costs

Car insurance business achieves significant reduction in customer acquisition costs

Harmoney increases audience engagement and reduces conversion window

Harmoney increases audience engagement and reduces conversion window

Brands we work with

News from the blog

  • Traditional digital advertising didnʼt always get the job done. In the past, digital advertising consisted of companies and businesses purchasing ad space on websites directly from dozens upon dozens of individual publishers hoping that their advertisement would reach their target audience. As technology has advanced, advertising today has become so......

  • In this video series, Pureprofile’s resident Data Scientist, Dr Uwana Evers, talks about Data Science and the value it has for our members and clients. Dr. Evers delves into her predictions for big data in 2019 and shares a glimpse into The Values Project, and the pertinent findings from the......

  • Originally published on Which-50 Access to consumer data is increasing but its use by businesses is becoming more opaque, a point underscored by a series of breaches and scandals last year. Despite the access, many brands still struggle to deliver the high level experiences consumers now expect. It is a......

News from the blog

  • Consumers are now more empowered than ever by choice, convenience and information. This has been referred to as the ‘Age of the Customer’ – and businesses must be able to meet the demands of the highest customer expectations in order to succeed and out-perform their competitors. How can this be......

  • In the digital age, it’s become a necessity to use technology to engage with customers and leverage the resulting data. Many companies have yet to take full advantage of this abundance of information. Here, we highlight three successful businesses who have undergone customer-centric digital transformations to provide the best possible......

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