Pureprofile for marketers

Identify, connect and engage with more of the customers that matter

Understand more of your customers

Enable personalised, data-driven marketing with rich customer insights. Achieve higher engagement and ROI

Identify

Get to know more of your customers with deep, perpetual profiling and self-declared data and insights.

Connect

Use rich insights to attract the right consumers with relevant and timely messaging.

Engage

Fuse insights with digital media buying to expand your reach and target more of the customers that matter.

Measure

Real-time dashboards provide results and actionable insights to fuel marketing decisions.

The use of digital advertising, data and insights by Australian marketers

Pureprofile and the Australian Marketing Institute undertook this study to unpack current digital advertising trends. The aim was to unveil the ways in which marketers are using digital advertising to engage audiences, to discover which channels, platforms and tools are being implemented, and to identify any missed opportunities.

Brands we work with

Client success stories

Brand recall of the Cook Islands increased by 5% and online digital advertising had a recall of 20%

Car insurance company lowers CPA to $10 for quotes

Finance Brand increases audience engagement by 237% and reduces conversion window by 50%

Major sporting tournament generates an ROI of 677% on ticket sales

News from the blog

  • Traditional digital advertising didnʼt always get the job done. In the past, digital advertising consisted of companies and businesses purchasing ad space on websites directly from dozens upon dozens of individual publishers hoping that their advertisement would reach their target audience. As technology has advanced, advertising today has become so......

  • Originally published on Which-50 Access to consumer data is increasing but its use by businesses is becoming more opaque, a point underscored by a series of breaches and scandals last year. Despite the access, many brands still struggle to deliver the high level experiences consumers now expect. It is a......

  • Originally published on Which-50 While using data to deliver experiences has become table stakes, leaders are leveraging data in more nuanced ways, according to Ben Sharp, head of revenue ANZ at Pureprofile. Understanding and comprehending consumer data from different sources is what is separating experiences, according to Sharp. At the......

News from the blog

  • Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves......

  • Originally published on Which-50 While using data to deliver experiences has become table stakes, leaders are leveraging data in more nuanced ways, according to Ben Sharp, head of revenue ANZ at Pureprofile. Understanding and comprehending consumer data from different sources is what is separating experiences, according to Sharp. At the......

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