Pureprofile for marketers

Identify, connect and engage with more of the customers that matter

Understand more of your customers

Enable personalised, data-driven marketing with rich customer insights. Achieve higher engagement and ROI

Identify

Get to know more of your customers with deep, perpetual profiling and self-declared data and insights.

Connect

Use rich insights to attract the right consumers with relevant and timely messaging.

Engage

Fuse insights with digital media buying to expand your reach and target more of the customers that matter.

Measure

Real-time dashboards provide results and actionable insights to fuel marketing decisions.

The use of digital advertising, data and insights by Australian marketers

Pureprofile and the Australian Marketing Institute undertook this study to unpack current digital advertising trends. The aim was to unveil the ways in which marketers are using digital advertising to engage audiences, to discover which channels, platforms and tools are being implemented, and to identify any missed opportunities.

Brands we work with

News from the blog

  • Traditional digital advertising didnʼt always get the job done. In the past, digital advertising consisted of companies and businesses purchasing ad space on websites directly from dozens upon dozens of individual publishers hoping that their advertisement would reach their target audience. As technology has advanced, advertising today has become so......

  • Pureprofile worked with AA Smartfuel in New Zealand to get a deeper understanding of their customers, and to bring their transactional segments to life by creating personas. AA Smartfuel is one of the largest loyalty programmes in New Zealand, with over 95% of household penetration so it’s not surprising that......

  • Pureprofile and the Australian Marketing Institute undertook this study to unpack current Digital Advertising trends and unveil how marketers are using digital advertising to engage audiences, which channels, platforms and tools are being implemented, and if there are any missed opportunities. Key findings from our study uncovered the most popular......

News from the blog

  • Originally published on Which-50 Organisations undergoing change grapple with a myriad of challenges. But more often than not at the heart of the change is the customer, according to Ben Sharp, head of revenue and operations ANZ at Pureprofile. Understanding that and embracing customer experience is key to any transformation, according......

  • We live in an age of consumer empowerment. Ordering a cab, renting a hotel room or creating a playlist of your favourite songs has never been faster or easier. Brands like Amazon, Spotify and Airbnb are intelligently using consumer data and disrupting their respective industries with consumer-led products and services.......

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