Pureprofile for Marketers
Gain deep customer insights. Drive higher customer engagement. Maximise ROI.
Pureprofile assists in identifying potential customers and engaging them in ongoing, meaningful interactions.
We uncover purchase intent and motivation while generating insights
that can inform your entire business.
Identify audience segments
Engage with customers
Increase your revenue
How you benefit
Segment your audience
Using Pureprofile’s trusted profiling capabilities, tap into niche audience segments and deliver the right message to the right people at the right time.
Understand your target market
Get a better understanding of your customers and discover new customer segments. Gain ongoing, trusted insights.
Through deep and distinct audience profiles, target specific customers to increase brand awareness and drive sales.
When using Pureprofile’s powerful profiling capabilities, you gain insights that can inform all aspects of your business.
By engaging with your audience through research and conversations, you get a better picture of their attitudes and preferences.
This extensive knowledge of your audience can drive strategic business decisions across many departments, such as:
- Editorial/content creation
- Customer insights
- Marketing (consumer and trade)
- Product/audience experience/UX
Find customers by industry
Life & family
Work & education
Travel & transport
Food & drink
Health & fitness
Home & garden
Style & fashion
Money & finance
Society & news
Entertainment & leisure
- Access to defined niche target customer segments (pre-defined by industry or custom designed by you)
- Customer profiling including data modelling and profile imputation
- Customer recruitment and engagement tools (surveys and polls) for easy profile-data collection
- Research campaign templates
- Progressive profiling of segments, groups and audience members
- Access to fast, robust and significant data and insights
- Target new customers through programmatic advertising
- Flexible services and support packages
Brand Impact Studies
Pureprofile Brand Impact Studies enable you to isolate and evaluate the different elements of your campaign so you can focus on what’s driving the best outcomes.
Understand how brand awareness, consideration, consumer attitudes, key message communication and purchase intent are affected by:
Marketing has changed forever.
The power is shifting to consumers, who now have more choice and control of the media and marketing messages they experience.
Our technology connects you to consumers on their terms to make your message stand out from the noise.
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