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Privacy Pulse – How Aussies feel about data protection

13 May, 2024 | 
Pureprofile 

In an age defined by digital connectivity, ensuring that personal data stays private and secure is crucial.

We asked 518 people in Australia how they feel about data protection. Here’s what we found:

More than ⅓ of respondents ALWAYS accept the terms & conditions on a website without fully reading them

82% say they are concerned about how companies use their data

MORE than ⅓ are EXTREMELY concerned about their personal data being hacked

The top concern is identity theft 44% followed by theft of money 35%

The infographic below represents our key findings from the research:

Privacy Pulse - How Aussies feel about privacy protection
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