Originally published: Inside Small Business, 12 March 2024
New research conducted by global data and insights company Pureprofile and retail advisory firm Retail Doctor Group has found that 95 per cent of Australian consumers are members of one or more loyalty programs with 18 per cent reporting increased loyalty program usage over the past year.
In addition, the research highlighted that 83 per cent of Australian consumers are loyal to their preferred retailers, with 30 per cent paying for a program such as Amazon Prime or One Pass. And 45 per cent also said that a loyalty program would make them visit a retailer more often, and 27 per cent said a program would encourage them to spend more at said retailer.
