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Christmas gift spending unaffected by COVID-19 for 62% of Aussies, Pureprofile finds

26 October, 2021 | 
Pureprofile 

Originally published: Mumbrella, 25 October 2021

According to new research conducted by data and insights company, Pureprofile  62% of Australians are displaying resilience and expect that COVID-19 will not impact their spending on Christmas gifts, versus 54% in 2020.
However, 26% expect that COVID-19 will cause them to spend less on gifts (26%) than spend more (12%), but this discrepancy is significantly less than last year (39% and 7% respectively).
After polling a nationally representative sample of over 1,000 panel members, Pureprofile’s 2021 Christmas report revealed that Australians want convenient, time-consuming and entertaining gifts, and are optimistic that COVID-19 and lengthy state lockdowns will not affect their gifting budgets this year.
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