Originally published: Junkee, 12 May 2022
Netflix ads might arrive as soon as this year, according to a new report from The New York Times.
Last month, the streaming giant reported a drop in subscribers for the first time in a decade, losing about AUD$80 billion of its value. The news led to CEO Reed Hastings saying that the company would consider adding commercials to its service, after refusing to do so for several years.
“The assumption here is ‘I’m paying $9 a month for this particular streaming service, if they’re going to introduce ads, then I’ll pay more to not have ads, ” Chief Executive of the research company Pureprofile told the publication. “But in fact, people are saying, ‘I would expect to pay less because now it’s been subsidised by advertisers’.”
