Aussie homebuyer tastes revealed in unusual real estate campaign to promote Dracula film

Research conducted as part of an unusual real estate campaign to promote a Dracula film has revealed a surprise quirk of the Aussie housing market.

Dark, dingy or a dungeon? Most Aussies wouldn’t think that’s a problem in a home provided there is space to move.

That’s according to new research that suggested a fair amount would need to be wrong with a property for Aussie home seekers to be discouraged from buying it.

The polling by Pureprofile, commissioned by Prime Video for a real estate campaign, showed 93 per cent of buyers didn’t consider natural light when reviewing whether to buy a property, while smell wasn’t rated as a high priority either.

Read the full article >