Originally published: The Research Society, 20 May 2026
Over two-thirds (68%) of Australians are curious about EVs but are still exploring rather than ready to buy now, according to new research from global data and insights company, Pureprofile Limited (ASX: PPL).
While hybrids are increasingly acting as the transition route, recent fuel price volatility is increasing EV consideration. Fuel price shocks are acting as a trigger for EV interest, but not yet a tipping point for mass adoption. Interest is strongest among 25-44 year olds (85%) – the same groups most likely to adopt emerging technologies early – and males (73%). While it appears that Australia is steadily moving toward electrification, the dominant mindset is still “watch, compare and de-risk” rather than “buy now”.
The survey, based on 2,008 Australian respondents, is Pureprofile’s third wave of EV research. Fieldwork was conducted in February 2026, with additional research in late March following recent global geopolitical and fuel price shocks.
