Originally published: StopPress, 13 April 2023
TBWA\New Zealand, in collaboration with Southern Cross Pet Insurance and the New Zealand Veterinary Association, has introduced Paws Off – the world’s first freely available warning symbol designed to alert pet owners about toxic ingredients in human food and beverages that may harm their pets.
This campaign is part of Southern Cross Pet Insurance’s ongoing efforts to identify and combat potential threats to pets, enabling them to live healthier and longer lives. The aim of this initiative is to encourage brands and marketers to prioritise pet food safety and prevent pets from falling ill due to human foods.
*SCPI undertook online research with 1,000 New Zealanders, aged 18+, conducted by Pureprofile.
