London, England, 20 September 2021 – Global data and insights company Pureprofile is delighted to announce Johnny Caldwell, Senior Director Partnerships EMEA & US has been awarded the Fellowship of MRS (Market Research Society). The prestigious award, which was presented to Johnny by Jan Gooding, President of MRS at the MRS Excellence Awards held at The Langham, recognises exceptional accomplishment and contribution to research and the interests of MRS members.
As well as holding several senior leadership positions over his 30 year career history, Johnny has led several important initiatives that have resulted in the discovery of new market research techniques and standards. This includes innovative website usability procedures, and providing a major contribution to the promotion of online panel market research. He has also been instrumental in the area of Data Fusion, seeking to unite traditional market research with Big Data science through the adoption of Passive Behavioural Data.
Johnny’s long term and significant contributions to the MRS and the wider research industry include his involvement in the creation of the MRS Company Partner Scheme, as one of the founder members of the MRS Advanced Analytics Network and long term member of the Youth Research Forum. Not least, Johnny has been a keen commentator and advisor on the importance of quality standards in sampling and online panel management. He’s been a key influencer, run training courses and presented internationally at a wide range of sector conferences, sharing his knowledge and expertise in big data.
Senior Director Partnerships EMEA & US, Johnny Caldwell said: “It is a tremendous honour to be selected as a Fellow of the MRS. To be chosen amongst research professionals who have been involved and engaged in such crucial work is a privilege. I look forward to continuing my work with the MRS and as a Fellow, I hope my contributions can encourage and assist future young researchers.”
Managing Director for the UK business, Tim Potter said: “The Fellowship is the highest accolade from the MRS for an individual researcher and Johnny is in every way deserving. Johnny’s dedication extends beyond his clients, his sharing of knowledge and encouragement to team members is inspiring. Johnny’s commitment to the industry has been unparalleled and we are thrilled to be celebrating his contribution and success at this time.”
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing online research and digital advertising services for agencies, marketers, researchers and publishers. Our research division delivers rich insights into real human behaviour and provides the “Why” behind the “What” through ResTech and SaaS solutions. Our digital advertising division taps into these rich insights on behalf of advertisers and publishers and executes impactful, targeted digital marketing strategies.
We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 700 clients.
Tim Potter for Pureprofile
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