SYDNEY, 31 OCTOBER 2019: Global data and insights leader Pureprofile Limited (ASX:PPL) has appointed experienced industry executive Anna Meiler in the newly created position of Head of Sales and Marketing.
Ms Meiler joins Pureprofile from London-headquartered market research firm Mintel where she spent more than five years, including three years as country manager for Australia and New Zealand, based in Sydney.
At Pureprofile, she will be responsible for driving the company’s sales and marketing agenda to ensure its next-generation data and insights solutions continue to deliver for marketers, researchers and publishers. She will also focus on driving growth for Pureprofile’s thriving programmatic media business.
“Anna has an excellent track record in the industry and a deep understanding of the data and insights world, coupled with the proven ability to develop new businesses and market opportunities,” Pureprofile chief operating officer Melinda Sheppard said.
“She’s a great choice for the role and we’re thrilled to have Anna as part of the Pureprofile family,” Ms Sheppard said.
Ms Meiler spent the past decade in market research, including nearly six years at consumer insights firm Toluna.
“I’m thrilled to join Pureprofile which has such a strong innovation pedigree. The business continues to grow from strength to strength and I’m excited to contribute to its next phase of growth,” Ms Meiler said.
“I look forward to strengthening our position as a leader in offering unrivalled, data-driven, rich consumer insights so our clients can drive higher engagement with their customers to boost their bottomline.”
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