Proactive: Pureprofile finds the “why” behind the “what” with data insights offering

Originally published: Proactive, 16 December 2021

Pureprofile Ltd (ASX:PPL)’s Martin Filz gives the business case for the company’s mission — to deliver more value from the world’s information. The ASX-lister provides market research, data insights and advertising services to its global client base to help them better understand and target their niche. Filz says Pureprofile’s research division delivers rich insights into real human behaviour and provides the “why” behind the “what” through research technology and software-as-a-service (SaaS) solutions.



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