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Pureprofile announces first European partnership with Deloitte-backed fintech Prograd

5 July, 2023 | 

Posted at 12:04 pm 

by Pureprofile 

Sydney, 5 July 2023 – Global data and insights company Pureprofile Limited (ASX: PPL) has today announced its first European Audience Builder partnership with Prograd, a London-based fintech backed by Deloitte. Prograd is dedicated to promoting financial literacy for Gen Z by empowering them to earn, save, borrow and invest money through partner companies.

The partnership further extends Pureprofile’s market-leading research panel in Europe and will assist Prograd users with achieving their financial goals by helping them earn rewards through answering surveys, redeemable in the form of gift cards. Prograd users are invited to join the partnership site, Prosurveys, via the standalone site prosurveys.uk.

Pureprofile’s Managing Director UK/EU & US, Tim Potter, said, “Our partnership with Prograd is a milestone for Pureprofile in the United Kingdom and Europe, as the first Audience Builder partnership in the UK and is a testament to the importance of market research across the world in the current economic climate. 

“Amidst the cost of living turmoil, Gen Zers are coming to an age where they are taking on financial responsibilities independently for the first time. Services like Prograd will be crucial to this generation as they learn to navigate their financial priorities in a very unique economic time. Pureprofile is delighted to be working with Prograd in this context to understand what is truly important to young decision-makers at this juncture.”

Pureprofile’s Audience Builder platform currently hosts panels for 9 global partners, with more than 2 million surveys completed on this platform alone over the past 12 months.

Prograd’s Co-Founder and Chief Product Officer, Marco Logiudice, said, “We’re thrilled to partner with a global company like Pureprofile. Pureprofile’s market research capabilities will also bring us unprecedented insights into our users and help us identify emerging prospects, as well as enhance Prograd’s value in helping our users manage their finances.”


About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.

Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 750 clients.


About Prograd
Prograd was launched in 2022 to empower people to earn and save more money and help others avoid the painful process of trying to find, understand and stay in control of credit after uni. The founders, Ethan Fraenkel and Marco Logiudice assembled a team of passionate problem solvers and Financial Services experts committed to the mission of ensuring limited access or poor understanding of credit is never the cause of unfulfilled potential.


Media contact:

Beroze Dubash for Pureprofile
+61 0403 402 228

Elena Assimakopoulos for Prograd

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