Originally published: Research Live, 27 June 2024
AUSTRALIA – Global data and insights company Pureprofile has agreed to acquire Sydney-based online field and data collection services company I-Link for AUS$1.25m in a cash transaction.
The acquisition will see I-Link’s staff in Australia, Philippines, India and Malaysia transfer to Pureprofile, as well as the firm’s Livetribe panel, technology platforms and software.
Pureprofile said that Livetribe would complement the firm’s existing panels, and that both brands would continue to operate for the foreseeable future.
