Originally published: Mumbrella, 23 June 2026
Pureprofile has appointed Christina Statescu as VP Sales for the US, aiming to expand its client base in a market where it has seen 35% year-on-year growth. The company currently serves over 100 clients in the US, which is the largest market for research and insights.
The announcement:
The US is the world’s largest market for research and insights, accounting for more than half of global market research spending. The US market research industry is predicted to reach US$37.7 billion in 2026, with a CAGR of 4.2% between 2021 and 2026.
Global data and insights company, Pureprofile Limited (ASX: PPL), has appointed Christina Statescu as VP Sales US, expanding its US sales team.
Statescu is a seasoned commercial leader with nearly two decades of experience across market research, consumer insights, data and technology. Based in California, she will focus on growing Pureprofile’s client base in America, reporting to Andy Averill, Head of D&I US.
Prior to joining Pureprofile, Christina held senior leadership roles at Conclave Research and ThinkNow, where she was responsible for driving commercial strategy, leading high-performing sales teams, expanding market presence and accelerating growth across key regions. Her career also includes leadership positions with Numerator, ForeSee, Merkle and Say Media.
Pureprofile has enjoyed spectacular growth since entering the US market. US year-on-year growth from FY25 to FY26 is tracking at 35%, with FY26 tracking to be more than 2.5x the size of FY24 for the region.
Pureprofile currently has over 100 clients in the US and has been participating in US events including Quirk’s Event New York, SampleCon and IIEX North America for the past few years.
Tim Potter, Managing Director – UK/EU & US, Pureprofile, said: “We’re delighted to welcome Christina Statescu to join our growing US team. The US is a strategically important market for Pureprofile and we’re already seeing strong momentum with increasing demand for high-quality data and insights solutions.
“Known for her client-centric approach and deep understanding of the insights ecosystem, Christina brings extensive experience helping organisations leverage data and consumer intelligence to make better business decisions. She is an excellent fit for Pureprofile’s next phase of growth. Her deep understanding of the market, combined with her track record of building strong client relationships, will help us continue expanding our presence and delivering value to organisations across the US.”
Christina Statescu, VP Sales US, Pureprofile, said: “I’m thrilled to be joining the Pureprofile US team. Over the years, I’ve had the opportunity to work with many members of the team as clients, partners, and friends, making this feel like a natural next chapter.
“What has always stood out to me is the quality of the people. I’ve built my career around developing meaningful relationships, understanding different perspectives, and helping clients solve complex challenges. Pureprofile’s culture, talent, and commitment to delivering valuable insights make it an exciting place to continue that work. I’m looking forward to partnering with clients, collaborating with an exceptional team, and helping drive growth in the US market for a company I’ve long admired.”
