Sydney, 11 August 2022 – Global data and insights company, Pureprofile Limited (ASX: PPL) has today announced the appointment of Juliana Tan as a Senior Account Director in the Australian business, bringing over 20 years of experience to the role.
Her prior experience covers a variety of sectors including FMCG, retail, financial services, property development, automotive and telecommunication. As part of her new position at Pureprofile, Tan will be responsible for client relationship management and expanding Pureprofile’s influence and proficiency in new business sectors.
Pureprofile’s Head of Sales & Marketing APAC, Anna Meiler commented, “We are incredibly pleased to welcome Juliana to the organisation. She brings a wealth of experience in the research field with her and we are excited about the new opportunities she will bring to our team.
“Businesses are on the cusp of very changeable market conditions and monitoring consumer sentiment will be critical moving forward. Juliana has a solid background in helping companies navigate turbulent times by harnessing behavioural data and insights in a constructive and ultimately, profitable way. We are very lucky to have her at Pureprofile.”
Senior Account Director, Juliana Tan said: “Pureprofile has been on an incredible growth trajectory over the past few years and I am excited to be joining at this pivotal time for our industry.
“Australian businesses need support as they ready themselves for the coming economic downturn. Arming themselves with relevant consumer behaviour data and actionable insights is one of the most important steps they can take to ensure that they thrive in flux market conditions.”
Juliana begins her role at Pureprofile immediately.
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Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing online research and digital advertising services for agencies, marketers, researchers and publishers. Our research division delivers rich insights into real human behaviour and provides the “Why” behind the “What” through ResTech and SaaS solutions. Our digital advertising division taps into these rich insights on behalf of advertisers and publishers and executes impactful, targeted digital marketing strategies.
We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 700 clients.
Beroze Dubash for Pureprofile
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