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Pureprofile expands UK team with new appointments

26 October, 2023 | 

Posted at 12:15 pm 

by Pureprofile 

London, 26 October 2023 – Global data and insights company Pureprofile is pleased to announce two new appointments to strengthen UK operations and reinforce its position as a market leader. 

Samantha Cooke joins Pureprofile as Senior Partnerships Manager UK, where her key responsibility will be expanding Pureprofile’s highly successful Audience Builder solution throughout the UK. In her new role, Samantha will be instrumental in identifying new avenues for growth and cultivating Pureprofile’s partner network. Her focus will be on forging new impactful partnerships across a diverse range of sectors.

With 12 years of experience in building strategic long term partnerships, Samantha recently served as Senior Account Manager at the SaaS platform, Runa. Prior to this, she held the position of Strategic Partnerships Manager at Tenerity, overseeing loyalty solutions for renowned global brands.  

Senior Partnerships Manager UK, Samantha Cooke said: “Joining Pureprofile is a very exciting chapter in my career journey. I’m pleased to be part of a team that believes in the power of growth and fosters a friendly and collaborative work environment. I’m eager to contribute my skills and passion to forge new partnerships, while working with such a supportive team.” 

Global Head of Innovation & Partnerships, Young Ham said: “We are delighted to welcome Samantha to the Pureprofile team. Her extensive background in nurturing partnerships make Samantha the perfect fit for this role. With Samantha on board, we’re excited for our next growth phase as we expand our Audience Builder platform into new global markets.”  

Tyrone S’ng also joins the UK team as Client Development Manager. Having previously worked as Client Solutions Manager for Pureprofile in Singapore, Tyrone has played a pivotal role in the growth of the Singapore business. In his new role, Tyrone will explore new business opportunities for the Data & Insights business in the UK, covering a wide range of sectors and business sizes.

Managing Director for the UK/EU & US business, Tim Potter said: “We are thrilled to have Tyrone join our UK team. Having known Tyrone and witnessed his exceptional contributions across the business from the other side of the globe, we are confident that his expertise will be a tremendous asset in driving our UK operations forward. We look forward to working closely and leveraging his experience.” 


About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.

Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.

Media contact:

Tim Potter for Pureprofile UK / EU / US
+44 (0)783 3702 450

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